Search Engine Optimisation (SEO) has been such a significant part of marketing and content strategy over the last few years, and understandably so.We need our website pages and content to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious leads coming […]
SEO Is Evolving: here Are The 3 Steps You Need to Keep Up Read More »
Connecting with your customer can be quite challenging.They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you. You do this by addressing their core pain points. However, it’s not just as simple as that. Here’s
How to correctly address your customers’ pain points Read More »
Small business owners like you face a lot of challenges each day. You must stay in business with limited resources, build relationships with new and existing clients, keep up with the finances needed to grow your operations and find the right people to work with. On top of that, you must also cut through the noise and compete with larger corporations and companies, as well as other aggressive businesses looking to get into
How does copywriting help a small business grow successfully? Read More »
So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more sales. Every business does! A copywriter is your best friend, then. After you’ve worked out how to hire a copywriter, how do you brief them to produce the work you need to achieve success? A
How to brief a copywriter to get the best outcome (the first time!) Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti Every business today is involved in digital marketing – one way or another. However, what exactly is the role of copywriting in digital marketing? How do words blend in to amplify your online marketing efforts? You may have the best product in the market and can be confident that you deliver the best solution, but it
The Importance of Copywriting in Digital Marketing Read More »
Content Marketing is all about your audience.But it’s also all about the search engines. We need people to read, watch and listen to our content, but how can they find it, if Google isn’t ranking it? But even if it ranks, it has to be quality content that they’re going to actually want to read.
Copywriting: SEO or Your Reader? Read More »
Yes, yes… content is king. But as I keep telling my students in my Copywriting and Marketing Classes: engagement is queen, and words are your kingdom’s bricks and mortar. All brands today understand the need for amazing content to reach and build a relationship with their audience – but if you genuinely want to capture
4 Elements that will give your content true power Read More »
People today are time-poor, easily distracted and have a short attention span. On the flip side, businesses are constantly producing content to entertain and inform those people in order to convert and make sales – however, most find that their content marketing just doesn’t get the impact they were hoping for. Here’s why, and
How to make your copywriting resonate more with the right people Read More »
Most businesses today are looking to increase sales and revenue. To do this, the default response tends to be about putting resources into finding new leads, and more resources into converting these leads into new customers. Then, repeat the process. While gaining new customers is a good thing, is this always the best marketing strategy?
Why You Shouldn’t Forget About Your Existing Customers Read More »
The creative arena of Marketing requires people who are innovative and bold, experimental and inventive. Organisations rely on their Marketing department to produce effective solutions which aren’t derived from a Standard Operating Procedure or text book. While we all understand and expect this, are we empowering our Marketing teams to take risks and reach for
9 Ways To Empower Your Marketing Team Read More »
