Page 12 – Melotti Content Media

Are copywriting courses worth it?

So, you’re looking to improve your copywriting abilities, and you’re searching for classes,  wondering if they’re worth the time and money? Are copywriting courses worth it? It’s a valid question to ask when committing to anything, today. Time is a precious resource, and we want real results after all! Well, the answer is yes, but […]

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Is Copywriting Just Words? 5 real business applications for a copywriter

  There is a misconception today that copywriting is words, but “just better”. While there is some basic truth to that, copywriting isn’t just fancy editing. A quality copywriter doesn’t just offer you words – we offer the marketing and sales potential that words can create. In a world of content marketing where customers are

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How voice search is changing SEO – Hands free content is on the rise

Search Engine Optimisation (SEO) is a significant part of Marketing Strategy for businesses today. But with voice search and audio content on the rise, people are changing the way they search; and so are the search engines. One thing is driving the solution to this is voice search copywriting. ​ Here’s how voice search is

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How a copywriter helps your business: the 5 core benefits

All businesses must be able to communicate effectively with their audiences if they want to continue to survive, grow and be successful. Because of this, a copywriter can make significant contributions to your overall Marketing strategy. However, not many people understand the true value a copywriter offers your organisation. Sure, word choice is important –

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How to learn about your customers: 8 ways to gain the most insight about Your Audience

Do you truly know your customer?Many businesses say yes, but then struggle to understand how to effectively communicate with them using a message that resonates well. The best Marketing comes from starting with your customer’s needs and this entails finding out as much about them as possible. One of the best approaches is to ask

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