Last year was a big year, wasn’t it? How did your business go? Well, now that 2019 is here: Do you have your Content Strategy sorted? Is your current copy up to scratch? Quality content means better search visibility, stronger customer service and improved brand awareness. It’s 2019! No more excuses. Here’s why you need […]
Is Your Business ‘Copy Ready’ For 2019? Read More »
Right. I get it. We’re all too busy today. And yes, no one actually sticks to their yearly resolutions after February (which is a shame). We all have that long list of goals, but many don’t even seem to get a look at… year after year. But what if I shared my ONE, single goal
The Best New Year’s Resolution for 2019 Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti The quest to understand the humble human customer has been at the core of Marketing since the beginning of time – and still continues today. In fact, in the digital age of technology, AI and Automation, it’s even more important to understand more
11 Key Understandings Of Consumer Psychology And Marketing Read More »
Are your Marketing efforts working alongside your sales team? They should be! As the most outward facing group speaking directly to your customers, it’s important to never underestimate the potential that your sales function has in directing your marketing campaigns, and vise-versa. Here is how you can combine the strengths of both teams for the
Marketing: getting Your Sales Team Involved Read More »
How up to date is your resume? Will you miss an opportunity or be left unprepared because you haven’t looked at it for years? Regular updating of your professional resume is more important than most people realise. This article is to bring to light and motivate everyone to place more importance on this by showing
The Overlooked Benefits Of Refreshing Your Resume Read More »
The digital age is great! Everything is at our fingertips these days. With businesses of all sizes and industries embracing the digital era where technology, automation, AI, Voice and the Internet Of Things (IoT) are all being implemented on a grand scale, what could go wrong? Laziness… and our customers are noticing. Digital marketing is
Is Digital Marketing Making Businesses Lazy? Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti Innovation in business is all about not doing the same thing over and over… Sounds self-explanatory, right? But then why are organisations getting it so wrong, over and over?! Innovation, fresh thinking and new ideas are all bantered around in the business world today,
Innovation In Business: Not Doing The Same Thing Over And Over Read More »
With Halloween lurking around the corner, it’s the perfect time to check if you’ve been accidentally scaring off your target audience with your copywriting and content. Quality copy attracts, engages, excites and ultimately sells to get results, however so many businesses might as well have their message painted in blood, hanging in a crypt! Are
Is Your Copy Scaring Your Audience in 5 ways? Read More »
Strategy… we all do it. We all need it. Does anyone ask why? ‘Strategy’ is a buzzword within the business world which has been thrown around in every corporate circle, business function, yearly kick-off conference and staff meeting for absolute years. But does everyone truly understand what it really is and how to maximise its potential?
Corporate Strategy And Marketing Read More »
If you run a business, one common trend that we all experience is the feeling of struggling to keep up. There are so many tasks that need to be done each day and both you and your team can’t seem to find a way to fit it all in. One activity that seems to get
The 5 situations where You Need freelance content marketing services Read More »
