Most creative service providers, from copywriters to designers, at one point or another during their career, will be asked to create or perform something for free. That, or at a rate so low that it may as well be free. Freelance copywriters are commonly faced with this scenario. The reasons can vary from ‘free exposure’ […]
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Digital marketing is very commonplace today. It’s everywhere around us, from websites to socials, video to podcasts, SEO and much (MUCH) more. It has been for years. However, ‘commonplace’ doesn’t mean that it’s stagnant. Far from it! With the growing advancements in Artificial Intelligence, Bots, Automation, Virtual Realty, Augmented Reality, and
What is copywriting in digital marketing? Read More »
Video and audio marketing have been around for a while, but it’s only recently starting to peak in popularity, especially given your audience’s insatiable desire for informative, engaging and entertaining content across all different media.This means that you need to take the omnichannel marketing approach and produce an effective mix of written, video and audio
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Conferences and events are big business today. They span across every industry and are an effective marketing tool to communicate directly with customers in a very interactive way. But in order to have a successful event, you need an audience to both attend and love the experience. This means you need excellent event content which
What Content Do You Need For Events and Conferences? Read More »
Voice search is the next (and some say final) frontier for marketing – so what is your business doing to prepare to meet your customers there? Everyone has a mobile phone constantly in their hands today, and that means they’re also are carrying around personal digital assistants like Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa and
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That’s the experience like working with a copywriter? It’s a common question that business professionals ask when they decide they need help with their content writing, but just don’t have the time or the expertise to do it themselves. “I want to appoint a copywriter, but I have no idea what do expect.” Most people
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Does Marketing really know thy customer?One of the greatest challenges for Marketers is the study of the complicated Human Being. Whilst we spend so much time, effort and resources into investigating customer behaviour through scientific studies, trials and extensive market research, we continue to find that the human consumer is not as simple as most
How To Know Your Customer: 11 Insights into Behaviour You Need To Know Read More »
Personal growth: it’s something we should all be striving for; leaving our yesterday behind and enjoying a new-you everyday, fearless of the future. But are we challenging ourselves enough each day? Or are we just watching time go by slowly, then suddenly wondering in disbelief where it all went to? Let’s delve into getting this
Risk Taking: Are We Not Challenging Ourselves? Read More »
Your business’s content needs seem to be forever growing and yet your time seems to always be shrinking.The problem is, you just can’t compromise on producing content as your customer is out there looking for information every day. You have to be present if you want to get their attention and raise brand awareness. So,
How to hire a copywriter – the 7 steps your business should take Read More »
