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Business Marketing Strategies To Manage The Coronavirus Downtime

Leave a Comment / Business, Growth, Marketing /

The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world.  As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves.  Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases, […]

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3 Tips To Maximise Your Business’ Success On Social Media

Leave a Comment / Marketing /

Today, social media is an integral part of marketing and business communications.It’s a communication tool just like every other channel and requires A LOT of your attention if you want to be successful. ​Social Media platforms such as LinkedIn, Twitter, Instagram and Facebook (amongst many others) are powerful ways of conducting business. Yet surprisingly, many

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COVID-19 Isolation: Why Content is More Important Than Ever Right Now!

Leave a Comment / Business, Content Marketing, Copywriting, Marketing /

Right now – everyone is at home.  Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.  This means they’re hunting for content. Valuable content.  Is your brand taking this opportunity to be part of this? Prefer to listen, rather than read? Here’s the

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How To Build Your Brand With Storytelling Content

Leave a Comment / Content Marketing, Copywriting, Writing /

What makes novels more interesting, while lectures are generally boring?  Why is a blog post different from an information page, even if they talk about the same topic? How do some brands captivate more audience than the others?  The answer lies in a good story.   Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts – it creates value by connecting deeply with the audience’s emotions

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5 Tips for Writing Effective Advertising Copy

Leave a Comment / Content Marketing, Copywriting, Marketing /

The world of advertising is a noisy and fierce battlefield of the brands, with its very dynamic, competitive and ever-changing environment. Hundreds of jingles, slogans, billboards, commercials, features and online ads are produced every day to capture the attention of audiences across the world. On top of that, the modern customers today are demanding authentic

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10 Tips to Survive Clients’ Subjective Opinions

Leave a Comment / Business, Copywriting, Marketing /

  Marketing and Copywriting are subjective fields.  Sure, there’s a strategy behind every execution, and every tactic has a measurable outcome – but in the end, it’s a creative role and with it will forever come praise, subjective opinions and criticism.  How one Marketer, Copywriter and Designer addresses a brief will be very different to

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7 Ways to Increase Your Audience’s Engagement with your Content Marketing

Leave a Comment / Content Marketing, Copywriting, Marketing /

Written by The Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Ask yourself: How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed? What would you do if your audience didn’t respond,

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