Written by The Melotti Content Media Team, checked by Christopher Melotti “Do I even need a copywriter?” “Is copywriting even useful for my business?” Well, chances are the answer is yes. WAIT! Before you think, “of course they’re just saying that…” – here’s why. If you have a product or service you’re trying to sell, even […]
Why is Copywriting Important For Large Corporate Companies? Read More »
Do you have a small business? Everyone knows how important it is to plan ahead – and, there’s no difference when it comes to marketing. Unfortunately, small and medium-sized business owners can often find themselves struggling to just keep up, let alone planning marketing campaigns. So, what usually happens is ad hoc marketing
Everything a Small Business Needs To Know About Marketing Strategy Read More »
Great question! What are the best practices for copywriting if you want to best reach your intended audience with a message they will actually care about? There’s no definitive answer, but there sure are some copywriting guidelines. Here are 7 copywriting best practice tips from my years of experience as a freelance copywriter that can
What are copywriting best practices? Read More »
Presenting in front of an audience is an essential skill today in business. At some point, you’ll find yourself on camera or behind a podium, speaking to people – and it’s important to do it well if you want to succeed. Public presentations are how we communicate our ideas, engage our audiences and inspire people
How The 4 Rules Of Copywriting Can Help You Present Better Read More »
Copywriting is just words, right? Nope! You can’t define copywriting as a task that only involves re-arranging words to make sense of a certain topic. Why not? Because copywriting is more than typing letters on a screen or writing sentences on paper. Just like graphic design isn’t simply colouring in and videography isn’t just shooting footage on your phone – professional copywriting goes beyond producing ‘word-filler’ within your marketing. By creating
Why Copywriting Is So Much More Than Words On A Page Read More »
HubSpot is a powerful and innovative piece of marketing software. That’s why you chose it, after all! As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions – all by optimising your marketing practises. There’s a catch to this, however. HubSpot doesn’t
How a Copywriter Helps Unlock HubSpot’s True Potential Read More »
It’s the beginning of a new decade and it should come as no surprise that there are a lot of changes we must take notice of if we want to remain successful. With the evolving demands (and expectations) of both B2B and B2C customers, and the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up. On top of all that, your
Why 2020 Is The Year For Better Content Marketing (or else!) Read More »
How does copywriting work?This is a question that comes up all of the time. Right now, creating written content is a very important part of Marketing because it helps reach today’s modern customer. As a result, businesses need quality copywriters to write a range of marketing collateral pieces to communicate with an audience and produce
How Does Copywriting Work? Read More »
Communication is important in every relationship- both personal and professional. By communicating, people can acknowledge, appreciate and value something. Businesses like yours love to communicate for the same reasons; with customers, partners, suppliers, contractors, staff and more. You want your target audience to recognise and trust your brand – and that’s why you want to be effective in relaying a powerful message telling the world what you offer is the best solution they need. However, this is
The 5 Questions a Good Copywriter Will Ask You Before Starting a Project Read More »
Where did the year go?! As things wind down, have you considered these 10 essential questions to ask of your business so that you can build upon a strong foundation in the new year?It’s worth taking a few minutes to consider how you would answer. It’s December, and we’re all scrambling around trying
10 Questions To Ask Your Business At The End Of The Year Read More »
