Creativity. It is a coveted but often underappreciated human ability. Everyone wants it because creativity can offer a business a lot of value through fresh new ideas and innovation. Therefore, it needs to be encouraged, nurtured and managed well. Even more importantly, professionals who sell their creative services, such as Copywriters, Marketers, Designers, Builders […]
7 ways to recharge your creativity and manage burn out Read More »
Communicating with your audience, whoever they are, is the cornerstone of marketing, and in fact, business as a whole. Regardless of the intention, whether it’s to educate, entertain, nurture, sell, convert, and so on, if you can’t piece together the right words, audio and visuals to attract and hold attention, then you’re going to get
What does a copywriter do? The 10 Benefits of Copywriting Services Read More »
Data-driven marketing is a phenomenal leap forward for our practise, as it provides true insight into the marketplace and allows us to tailor our strategies to make more effective decisions. The digital environment has given Marketers the tools to exert more control over our campaigns through the feedback offered by this data. However, it’s all about how
How to Use Data to Guide Your Decision Making Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Right. It’s time to address this reoccurring issue in business. I’ve been through it. You’ve probably been through it. Everyone has been through it. The inevitable slow business period that causes us to panic. However,
How to survive when business is slow? A business owner’s guide Read More »
Creative content is all around us every day. It’s all over the websites we visit and the videos we watch. It’s across the blogs we skim, the podcasts we listen to and the books we read. We’re obsessed with it. Quality content is popular with audiences, which is why content marketing has become a highly
The Guide To Content Marketing Success: how to meet your customer’s obsession Read More »
Marketing 101 teaches us that there are two types of customers: Business To Business (B2B) and Business To Consumer (B2C). While elements of this still hold true, the world has changed. People now expect a far more personalised experience and a deeper connection from brands than ever before. Meeting this expectation is called Human-To-Human
What is Human-To-Human (H2H) Marketing? Read More »
One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, write about the benefits first – not features.” And for good reason! It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong? It’s one of the fundamental rules all copywriters and content
Why Does Copywriting With Benefits Engage Your Audience More Than Features? Read More »
We all know how important it is to raise brand awareness. But is this enough, today?For too long, Marketing has assumed that if customers are simply aware of a brand that it means they will eventually make a purchase. While this may be true to come degree, we need to move beyond this limited thinking,
Is Brand Relevancy the new Brand Awareness? Read More »
People immediately associate copywriters with grammar nazis, but that isn’t always the case.Sure, the use of correct spelling and grammar are both important when it comes to the written language, however, do those rules strictly apply when writing marketing copy? Some say yes and others say no; but there actually is a more definite answer
Is language flexible in Copywriting? Read More »
One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing. Have a good think about your own business- are you guilty of this? Marketing is one of an organisation’s most essential resources, especially in today’s digital and very connected world where people
Why Marketing Is Important and The 6 ways to improve Read More »
